Current state: what each product does now

A changelog normally lists what changed and when. This one skips the dates and records where each thing stands right now. Think of it as the latest entry for every project at Softscotch. Maintained by Sanju Joseph.

Softscotch

Current:

• Services: SEO; visibility in AI search; Google Ads and Meta Ads; email, SMS and WhatsApp campaigns; automation; sites and content.
• Track record: 9+ years, 40 verticals, 2,140+ first-page keywords, 87,000+ leads.

PostInstantly

Current:

• Added: ideas board for saving thoughts before they become posts.
• Added: drafting from three questions, in the user's own voice.
• Added: editor with 30+ tools.
• Added: calendar for LinkedIn, X, Threads and Instagram.
• Added: repurposing, plus carousel, thread and infographic makers.
• Added: bulk creator, up to 14 days per run.
• Added: voice to post and a browser extension.

Link: PostInstantly

BrandsForCreators

Current:

• Added: brand listings with spots, deadline and deliverables.
• Added: applications from US creators, each with a 0 to 100 trust score.
• Added: creator search in natural language.
• Added: Instagram and TikTok tag scanning.
• Added: outreach sequences that stop on reply, with a deliverability score.
• Added: CRM, shared inbox and content library.

Link: BrandsForCreators

DarnItSEO

Current:

• Added: 75+ checks summarized as a ranked plain-English fix list.
• Added: prompt tracking in ChatGPT, Gemini, Claude, Perplexity and AI Overviews.
• Added: competitor view and local rank grid.
• Added: Google Business Profile audit and citation checks.
• Added: Search Console connection.
• Added: publishing to WordPress, Ghost, Shopify and Webflow.
• Added: 100+ standalone tools usable without signup.

Link: DarnItSEO

Marketing Newsfeed

Current:

• Added: coverage of 30+ sources.
• Added: priority, summary, category and update type on each item.
• Added: action list, platform status and glossary.
• Added: email alerts for critical updates.

Link: Marketing Newsfeed

VerifiedWidget

Current:

• Added: setup from a Google Maps link, no API key.
• Added: 9 layouts.
• Added: lightweight script, about 12 KB, async, no iframe.
• Added: JSON-LD for 14 business types.
• Added: domain allowlisting and multi-location support.

Link: VerifiedWidget

amlookingfor

Current:

• Added: US-focused sections for People, Launches, Directories and Ranked.

Link: amlookingfor

Feedback: LinkedIn